Most browser experiences are also built for desktops then adapted to tablets or mobile devices (responsive sites and wrapper apps included), instead of vice versa which would align with the user’s preference. Those features comprise a lengthy list, the essential ones mentioned above but also overall convenience, personalization, interface fluidity, intelligence, geolocation awareness, navigation, accelerometers, translation, transcription, camera access, battery life, native push notifications, and on and on. They’re intentionally one-size-fits-all transactional conduits for digital experiences, and they lack everything a full-featured app offers - the critical tablet, mobile, watch, or similar device features expected by users. Browsers remain relatively unchanged today as the lowest common denominator interface. The first mainstream browser was originally created for desktops by Netscape in the 1990s. You have to make the app incrementally more meaningful and valuable so you can build a natural relationship with that user.” The drawbacks of web applications “But you can’t just extend your website into an app and call it a day. But for brands that want to elevate from a transactional engagement to a relational engagement, we think full-featured apps are critical,” says Lawrence Snapp, CEO at Bryj Technologies, Inc. “We believe the browser will always have a home. Lacking are the multi-experiential features that app interfaces provide, and everyone expects: everything from privacy, security, and cross-device experiences, to biometrics, voice, and much more. That’s resulted in most consumer, business, and employee applications that are available only in limited desktop and suboptimal mobile browser interfaces. Yet most of those digital efforts have stopped at the desktop browser, where one size fits all. Over the past 20 years, we’ve witnessed companies, no matter their size or industry, make the massive migration online.

Hybrid app wrapper